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About Us

A brand strategist who gets
how founders think.

Nadia Moola is a brand strategist who has spent 12 years working alongside founders and C-suite leaders across healthcare, FMCG, consumer brands, nonprofits and creative industries. Close enough to understand how leaders actually think, not just what they want to say.

The work is rooted in brand strategy. Every post is built to position you, not just fill a calendar. Nothing goes live without your sign-off, and nothing sounds like a template.

LinkedIn Post Co. was built because too many smart, credible leaders have profiles that go silent for months at a time. Not because they have nothing to say, but because running a business leaves no room for content. This service exists to fix that gap.

A note on payments: LinkedIn Post Co. is operated under Spearmint Marketing (Pty) Ltd. If you see "Spearmint Marketing" on your bank statement when paying for this service, that is correct. It is the same business. If you have any questions about a payment, WhatsApp us directly.

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IndustriesHealthcare, FMCG, consumer brands, nonprofits, creative and professional services
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BackgroundBlue-chip corporate and independent consultancy across formal and entrepreneurial cultures
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AcademicLecturing and tutoring at IIE Rosebank College and UNISA
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Based inDurban, South Africa, working locally and internationally
Nadia Moola
Nadia Moola
Brand Strategist ยท Founder
Say hello on WhatsApp
LinkedIn ghostwriting

Your LinkedIn.
Managed.
In your voice.

We write your LinkedIn posts for you so your profile stays active and your voice stays visible while you focus on running your business.

For busy founders, CEOs and executives building something worth believing in.

5ร—
more engagement from a founder profile vs the company page
Refine Labs
44%
of company market value tied to the CEO personal reputation
Edelman / LinkedIn 2024
71%
more likely to buy when the CEO is visibly active on LinkedIn
Edelman 2024
561%
more reach for personal profiles vs company pages and growing
LinkedIn 2026
Our take on AI

We use AI tools in our workflow to work efficiently. But AI does not write your posts. A person captures your voice, shapes your ideas, and signs off on every word. AI-generated content is increasingly easy to spot on LinkedIn and it erodes the trust you are trying to build. That is not what we do.

What you get

Exactly what is included,
every single month.

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LinkedIn posts written for you

We write every post in your voice. You never stare at a blank screen. You talk, we write. Every post sounds like you on your best day, not a marketing department.

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Your approval before anything goes live

Every post comes to you first. Read it, send back edits or a thumbs up, and nothing posts until you say so. Full control, zero extra work.

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Scheduled and posted for you

Once you approve, we handle the posting. Consistent timing, no logging in, no remembering. Your profile stays active while you run your business.

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Profile optimisation at the start

Your headline, About section and banner are rewritten before the first post goes live. First impressions sorted from day one.

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Monthly performance summary

A clear report on reach, engagement and what is resonating. No dashboards to log into, no jargon. Just the numbers that matter.

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We work the way you work

WhatsApp, email, a shared folder, whatever fits your routine. No onboarding portals or project management tools unless you want them.

How content gets to us

However is easiest for you.
There is no wrong way.

No briefs to write, no forms to fill in. The ideas are already in your head. We just need them however they come out.

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Voice note on WhatsApp

Hit record and talk for 60 seconds. Tell us what happened, what you learned, what you keep saying in meetings. We turn it into a post. Most busy executives find this the easiest by far.

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Share a folder

Drop photos, videos or notes into a shared Google Drive or WhatsApp album. Events, milestones, behind-the-scenes moments. We take it from there.

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Photo and voice note together

Snap a photo and record a quick voice note with the context. A product, an event, a team moment. We combine both into a post that tells the story properly.

Not sure what to send? WhatsApp us and we will ask you one or two questions to pull out a post idea. Sometimes the best content comes from a five-minute conversation.
Who this is for

We work with a specific kind of leader.
This is how to know if that is you.

โœฆ This is for you if...
โœ“You are a founder, CEO or executive with genuine insight worth sharing
โœ“You know you should be on LinkedIn but simply do not have the time or the words
โœ“You want thought leadership and real visibility, not hard selling
โœ“You are happy to invest a small amount of time each month to stay involved in your own voice
โœฆ This is not for you if...
โœ—You want daily posting or a high-volume content machine
โœ—Your goal is purely promotional content every week
โœ—You are not willing to do a brief discovery session so we can capture your voice
โœ—You want to hand over the profile completely with no involvement at all
Why LinkedIn posting matters

The numbers behind
why this works.

561%
More reachpersonal profiles vs company pagesLinkedIn 2026
73%
of B2B buyerstrust individuals more than brand contentEdelman-LinkedIn 2024
7ร—
Higher conversionfrom personal posts vs paid adsIBM Research
44%
of market valuetied to CEO reputationEdelman 2024
How it works

From first conversation
to your first post live.

01
Discovery call

One conversation where you talk and we listen. We learn how you think, how you speak, and what you want to be known for. Nothing gets written until we understand you.

The most important step.

02
Access without exposure

You grant posting access only. No passwords, no messages, no access to anything else on your account. We agree on how we communicate: WhatsApp, email, or whatever you already use.

03
Draft, review, refine

Every post comes to you before it goes near your profile. Tell us what to change and we refine it until it sounds exactly like you. However many rounds that takes.

04
You approve, we post

Nothing goes live without your say-so. Once you approve, we post it. You stay in full control throughout. No surprises.

Pricing

Start with one post.
Or commit to a monthly rhythm.

Not ready to commit yet โ€” start here
The First Post.
One post. Your voice. $79.

Send us a voice note with anything worth saying. A recent win, a hard lesson, something you keep telling people in meetings. We turn it into a fully polished, LinkedIn-ready post and send it to your WhatsApp for review. No retainer, no commitment.

$79
Once off
01
WhatsApp us to say you want The First Post
02
Send a 1 to 3 minute voice note with anything worth sharing
03
Receive your polished post on WhatsApp within 48 hours
Monthly packages
Tier 01
The Foundation
Consistent presence at a considered pace
$249
per month, billed monthly
3 posts per month
  • โœฆProfile optimisation at start
  • โœฆDiscovery session to capture your voice
  • โœฆPosts written, approved and posted for you
  • โœฆMonthly performance summary
  • โœฆOne revision per post
  • โœฆWhatsApp collaboration throughout
WhatsApp to Get Started
Most Popular
Tier 02
The Presence
Regular visibility with strategic depth
$449
per month, billed monthly
6 posts per month
  • โœฆEverything in The Foundation
  • โœฆBanner and headline rewrite included
  • โœฆOne long-form thought leadership post per month
  • โœฆBi-weekly check-in calls
  • โœฆUnlimited revisions
WhatsApp to Get Started
Tier 03
The Authority
Full personal brand management
$699
per month, billed monthly
8 posts per month
  • โœฆEverything in The Presence
  • โœฆCarousel and mixed format posts
  • โœฆLinkedIn newsletter setup and management
  • โœฆComment and DM response drafting
  • โœฆWeekly strategy call
WhatsApp to Get Started

Not sure which fits? WhatsApp us and we will recommend based on where you are right now.

Nadia Moola
Not sure where to start?

Tell us a little about
what you are trying to solve.

Fill in a few details and we will come back to you on WhatsApp within 24 hours with a clear recommendation. No sales process, no pressure.

Or just WhatsApp us directly. A short message or a 60-second voice note is all it takes.

WhatsApp Us Now
Send us a brief
Takes about two minutes. We read every submission personally.

We respond personally. You will not be added to any mailing list.

Get in touch

Start with a conversation.
No pitch deck required.

A message, a voice note, or the short form below. We respond to every enquiry personally.

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Fastest
WhatsApp message

Send a quick message and we respond personally, usually same day.

Open WhatsApp
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Easiest
Send a voice note

Open WhatsApp and record 60 seconds. Just say who you are and what you need.

Voice Note on WhatsApp
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Prefer to write
Fill in a short form

Prefer to type it out? Fill in a few lines and we follow up within 24 hours.

We read and respond to every submission personally.

Tip for busy founders: The fastest thing you can do is open WhatsApp and send a 60-second voice note. Just say who you are, what you do, and what is not working.

No obligation. Just a conversation to see if the fit is right.